My work
CSSP (Centre for Spanish-Speaking Peoples) – Toronto non-profit
My work at CSSP focused on increasing its presence on Instagram.
CSSP’s reach grew from 6,110 to 19,963, bringing in 328 new followers over 3 months.
Instagram Reels raised awareness of CSSP’s services, increased in-person visits and brought in new clients.
Photo content for Instagram showcasing community members boosted engagement, strengthened community connection and increased visibility.
227% increase in reach
from 6,110 to 19,963 in 3 months
Syndii – smart-home brand
Led a marketing campaign to strengthen awareness, traffic and conversions
I developed a buyer persona to guide the strategy.
Blocking charts organizing content based on campaign goals.
COPS donuts – café/creative food brand
Developed content ideas for every stage of the customer journey
Additional Content and Projects
Spotify: Life’s on Shuffle, social media campaign content.
Chocosol: Share with Friends, Social media campaign content.
My certifications
